The ERC777 standard is a new token standard, designed to be an alternative to the ERC20 standard, improving usability by giving account holders more control over token transactions, while keeping backward compatibility with ERC20. It defines an "operator" who can be thought of as a (trusted) third party to whom an infinite amount of "allowances" is approved to spend on behalf of the token owner. It also introduces the concept of a "hook", a callback function that is triggered when an operator performs a token transfer. The hook can either accept or reject the token transfer, allowing the token holders to have a finer-grained control of delegating the token transfer to operators. This hook can be also used to notify the token holders that they have received tokens, which is an important feature missed in ERC20.